Country Business Playbooks
Learn how to read a market and prepare a purposeful visit, beginning with Guinea and Sierra Leone.
Full course in preparation. Enrolment, fees and dates are not yet open.
- Proposed total
- 9 hours
- Module learning
- 6 hours
- Guided practice
- 1.5 hours
- Assignment
- 1.5 hours
Planning estimates, including 8 modules. Your pace and the final delivery format may change the timetable.
What you will practise.
- Describe a specific market: its economy, sectors, trade and business environment
- Identify the institutions and authorities relevant to operating there
- Recognise the known risks and practical considerations of that market
- Decide whether the market fits your objective
A practical piece of work.
A country comparison and a meeting brief, starting with Guinea and Sierra Leone.
Fictional training scenarios. Feedback and assessment arrangements will be confirmed with the final programme.
8 modules. A clear progression.
01Country overview
45 min
- Economy, currency and commercial centres
Proposed learning: Written lesson · Worked example
02Sectors, imports and exports
45 min
- What the market makes, buys and sells
Proposed learning: Written lesson · Worked example
03Business environment
45 min
- Establishing a company
- Tax and regulatory considerations
Proposed learning: Written lesson
04Institutions
45 min
- Investment promotion authority
- Sector regulators
Proposed learning: Written lesson · Worked example
05Infrastructure
45 min
- Ports, transport and connectivity
Proposed learning: Written lesson · Worked example
06Banking and payments
45 min
- Moving money in and out
Proposed learning: Written lesson · Worked example
07Business culture and partner selection
45 min
- How things get done locally
Proposed learning: Written lesson · Worked example
08Known risks and market entry considerations
45 min
- What to plan around
Proposed learning: Checklist
This is the programme outline. The full lessons and any recordings are still being prepared.
Your First African Market Brief
Turn a broad business idea into a focused question, a source list and a practical next step.
Read the explanation, try a fictional scenario and use the worksheet. Allow about 25 minutes for reading and practice.
Take the next step with clarity.
The Academy teaches a process. If you need work carried out on your own business, asset or transaction, discuss an advisory engagement with a separate scope.
Before enrolment opens
The final course will state its learning materials, named tutors where relevant, study time, fee, access period and any completion requirements. No external accreditation or professional qualification is claimed.
Educational material does not replace legal, financial, tax or engineering advice, laboratory testing or current guidance from the relevant authorities.
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